Online in four weeks. Built from scratch.
Case study: a new website and a clean domain migration for Unfallgutachtenprofi, live in four weeks net.
The client wanted to go online as fast as possible, and my team and I rebuilt unfallgutachtenprofi.de from scratch in four weeks without departing from our usual process. The site is designed from the ground up, built with Next.js and a CMS, barrier-free, and cleanly migrated with all redirects.
Fast, but not off the shelf
The client urgently needed the site to launch his business. Under that kind of time pressure, many reach for a template. We didn't. We understood he needed us, coordinated with our other clients to prioritise him, and still built an individual design from the ground up.
A migration where nothing may get lost
The client's SEO consultant had his own requirements, and a second domain was meant to point to the main site. If a redirect sits wrong, you give away visibility and trust, often without noticing.
Our approach
We understood the visitor's situation first
Whoever lands on this page just had an accident and wants two things answered in seconds: what it costs them and how fast it happens. We built the page around exactly that, with "free for the injured party" and "report within 24 hours" up top and a short path to an enquiry from every subpage.
Every type of report as its own page
Instead of cramming every service onto one overloaded page, each report has its own subpage, from the cost estimate to the liability report and the expert statement. That sends visitors straight to the right topic and gives Google a clearly defined page for each service.
Fast and usable on mobile
Because most enquiries come from a smartphone, often straight from the accident site, we built the page for mobile from the start, optimised the images throughout and delivered it as a barrier-free website. Phone and WhatsApp stay one tap away the whole time.
From idea to result
WhatsApp on equal footing with phone and form
Because our visitors are on the move and want to react right away, WhatsApp sits alongside phone and form as an equal contact channel. That lowers the barrier to the first message, especially for someone still standing at the accident site.
Defuse the two biggest concerns right away
After an accident that wasn't their fault, almost everyone first asks what the expert costs and how long it takes, so we pulled both answers into the first screen. Whoever opens the page knows where they stand from the start.
One brand instead of two domains
With a domain migration, the redirect decides what happens to your visibility. The client was also reachable via a second domain, which we routed to the main site with a permanent 301 redirect. All visibility now converges on one domain, with no duplicate content and no wasted ranking.
We keep looking after the site after launch
Going live isn't the end of the work. We take over hosting, updates and technical maintenance so the site stays fast and secure. When the client wants to change or add something, there's a contact who already knows the site.
Live in four weeks net, with no compromises
Speed did not change our process. The client urgently needed the site to launch the business, so we prioritized the project while still following our normal standards.
What we delivered:
- Designed from the ground up, built with Next.js, and editable through a CMS so the team can manage content independently.
- Built to accessibility standards, including the necessary checks.
- All redirects reviewed, corrected, and properly implemented using 301 redirects.
- The second domain kfz-hagen-gutachten.de redirected to the main website via 301 according to the SEO consultant's requirements.
- Live in four weeks net without changing anything about our process.
Interested?
Looking to launch your new website quickly without sacrificing technical quality? My team and I take care of the entire rebuild and migration process, including all required redirects for a seamless transition.
Frequently asked questions about practice websites from HomeIT-System
How long does a project take from briefing to launch?
Typically 5 to 6 weeks. That includes 1–2 kick-off calls, 2–3 design rounds and the final sign-off. For larger scopes (e.g. deeper PVS integration) it can take longer — we commit to a realistic date before you sign.
Who writes the copy and provides the images?
Copy is a joint effort: you provide the professional input (services, specialities, practice philosophy), we turn it into web-ready text. Practice photography is optional via our in-house photographer — alternatively we use existing photos or professional stock images.
How many review rounds should we expect?
1–2 kick-off calls to align on goals, 2–3 design rounds, then sign-off and launch. We deliberately keep the overhead low — your time belongs in the practice, not in long meetings.
Can you integrate with our PVS (practice management system)?
If your system offers an open interface (REST API, FHIR, etc.): yes. We are full-stack software engineers, not just web designers — integrations are our day job. We are a certified tomedo® partner; systems like MEDISTAR or t2med are also integrable as long as they expose open APIs.
Online appointment booking — what do you recommend?
cal.com as a self-hosted solution on your own server — GDPR-compliant, no third-party tracking, no monthly licence fees like Doctolib or samedi. You keep full control over patient data and appointments.
Online prescription ordering and other forms — how does this work without PVS access?
We build a GDPR-compliant form application that runs on your own server. Incoming submissions reach you encrypted — as an email to the practice, as an entry in a protected area, or directly in your PVS if an interface exists. Every type of form is possible: anamnesis, appointment request, prescription ordering with barcode scan, contact.
Domain, hosting and email — do you handle those too?
Yes. We migrate existing domains without any loss of service. Hosting runs on redundant German servers — GDPR-compliant with monitoring. Email mailboxes are set up with a German, GDPR-compliant provider on request.
Can we maintain the content ourselves?
Yes. Your site runs on a modern CMS (Strapi) that you edit via a secure login — text, images, new pages, opening hours. If you would rather not, we take care of it. Both paths work, also in parallel.
What is included in the monthly maintenance?
Server hosting on redundant German infrastructure, 24/7 uptime monitoring, software updates (security patches and framework updates), legally compliant imprint and privacy policy via rechte24, cookie consent management via rechte24, domain renewal and SSL certificates. You don't have to look after any of it.
How do we reach you?
Monday to Friday from 9 a.m. to 4 p.m., by phone and email. For practices with special requirements (extended service hours, weekend on-call) we agree individual service levels — just ask.
Is the site GDPR-compliant and accessible (BFSG)?
Yes, both. GDPR: German servers, no US tracking, no data sharing with third parties without consent. BFSG (German Accessibility Reinforcement Act, mandatory from June 2025): WCAG-compliant implementation, screen-reader ready, sufficient contrast, keyboard navigation. Cookies, imprint and privacy policy are managed via rechte24 and updated automatically when laws change.
What does a practice website cost with you?
We deliberately don't publish a flat rate, because every practice has different requirements. What we commit to: a transparent fixed-price offer after the kick-off call. For context: industry overviews typically quote 4,000 to 8,000 euro for practice websites with modern functionality, up to 20,000 euro for complex builds. A practice website is fully tax-deductible as a business expense.
Will Google find us? How long does it take?
Realistic expectation: noticeably more clicks after 2 to 5 months — Google needs time to index and evaluate new pages. We actively manage: Google Business Profile with address, opening hours and reviews; Schema.org markup for the Local Pack entry in the map box of local searches; competitor research on local search terms; technical SEO with fast load times, mobile-optimised and clean markup.
