Case Study: GUV Solingen – from relaunch to measurable demand
How clear structure, modern design and solid engineering turn visits into bookings
Our approach turns practice goals into a high-performance site architecture – fast, GDPR-compliant and driven by clear KPIs. That’s how a relaunch becomes real-world impact.
What our client says
Working with HomeIT-System has been a stroke of luck for us. During the relaunch, the team immediately understood what our practice stands for and delivered a modern, patient-centred and professional result. Since then the site, copy and content have been updated regularly and optimised for Google – which we see in a clear rise in enquiries.
What we value most: HomeIT not only manages the website, but also keeps our entire IT infrastructure running reliably – from the digital phone system to server maintenance and routine updates. It’s the perfect all-in-one package that frees up our time and keeps the practice running smoothly.
— Dr Heitham Abu Nasir, GUV Solingen
A practice in transition – digitally as well
Dr Heitham Abu Nasir’s practice is moving forward: minimally invasive methods, laser treatments and a clear commitment to progress. The website had to reflect that shift – away from rigid structures towards something as innovative, clear and welcoming as the practice itself. The outcome wasn’t just a new look: it’s a digital calling card that blends technology, trust and personality.
How we built the right solution together
In close collaboration with the team, we defined what the new site needed to deliver – functionally, visually and emotionally. From there we developed a clean, well-structured information architecture paired with a modern, uncluttered design that shines on mobile. Values like trust, technical expertise and personal care inform every detail – from imagery to UX. The result is a presence that looks great and shows the practice as it is: progressive, approachable and future-oriented.
Where did the change begin?
Understand what truly matters
Before we wrote a single line, we took time to understand the practice, the audience and the market. What are patients actually searching for? Where do other sites lose people – and what’s usually missing? These insights shaped everything that followed.
Design the visitor journey
Step by step, we mapped how visitors move through the site: What do they see first? How do they reach services, contact or opening hours fast? The goal: zero guesswork, zero friction.
Straightforward paths for every intent
Whether someone needs information, wants to book an appointment or prefers to call – each path is logical and only a few taps away. We streamlined and structured the content accordingly.
A design that fits the practice
Together with the team we explored different styles. The result: a modern, calm and inviting look – professional without feeling cold. It reflects exactly what the practice stands for: innovation, empathy and clarity.
Turning ideas into a working prototype
Structure first: wireframes
We started with low-fi wireframes to fix navigation, content placement and CTAs – deliberately without colours or decoration, to focus on logic and reading flow.
Visual UI design
Based on the agreed structure, we created a modern, clear design. Colours, type and imagery were chosen to fit the practice’s personality: modern, trustworthy, open. The interface guides attention to what matters.
Modern architecture, clean implementation
We built with Next.js for speed, code quality and scalability – a future-proof base as the practice grows. Appointment booking uses Cal.com – seamlessly integrated, intuitive to use and fully GDPR-compliant with hosting in Germany.
Monitoring, analytics & operations
Post-launch we handle hosting, monitoring and maintenance – secure, performant and transparent.
Go-live & ongoing support
After the redesign, the site went live optimised for mobile, speed and search visibility. The rollout was smooth. Since then we’ve delivered continuous SEO improvements, fresh content and technical support – all from one team.
Highlights:
- Fully live and accessible across all devices
- Matomo analytics integrated for actionable insights
- Ongoing maintenance and content extensions by our team
Impact and outcomes
The site delivers: higher engagement, faster load times and a clear digital identity that fits the practice – and resonates with users.
Results:
- +65% user engagement (e.g. more clicks to services and contact)
- 40% faster load times through technical optimisation
- Over 600 appointments per month booked directly via the site
